Archivo de la etiqueta: GHE17

EN EL MERCADO PREMIUM DE MECANISMOS, NADIE DA TANTO POR TAN POCO

Fidelizar a nuestros clientes y a los clientes de nuestros distribuidores es una prioridad.

La nueva reestructuración de GH, con una orientación clara hacia el mercado, ha dado como resultado una nueva organización de la empresa que ha transformado su fisonomía con cinco nuevas Unidades de Negocio.

José Antonio Astigarraga, director de la Unidad de Negocio de Componentes de Grúas, nos ofrece su particular visión sobre la gestión de esta parte nuclear del negocio de GH.

Los principales retos a los que nos enfrentamos son, en primer lugar, la innovación, para hacer de GH un referente en innovación dentro del mercado PREMIUM, añadiendo más valor al producto y manteniendo un nivel de precios competitivo.

En segundo lugar, ofrecer al mercado una gama de productos lo más completa y amplia posible. Deberíamos ser capaces de dar soluciones globales de elevación, desde grúas ligeras y polipastos de cadena, a polipastos de cable de altas capacidades.

En tercer lugar, satisfacción del cliente: fidelizar a nuestros clientes y a los clientes de nuestros distribuidores por medio de un producto y servicio que cubra las exigencias y expectativas de estos.

También dotar a nuestros distribuidores y filiales, verdaderos “compañeros de viaje”, de las herramientas y argumentos necesarios para que puedan desarrollar sus negocios en sus respectivos mercados. De esta manera promovemos el WIN WIN con beneficios para todos.

Y, por último, crear un sentimiento de pertenencia a la Unidad de Negocio (UN), compartir los objetivos y valorar el desempeño de las personas que componen la unidad.

Los equipos que conforman la actual gama de GH tienen un nivel tecnológico altísimo. Podemos competir con multinacionales que multiplican nuestros recursos de igual a igual y salir airosos del envite.

Algunos puntos diferenciales son:

Variador en elevación de serie hasta GHE17 (próximo).
Polipastos con el mejor sistema de traslación del mercado.
Célula de carga tipo bulón y cables de elevación especiales de serie.
En un futuro inmediato, el COREBOX de serie.

Ver entrevista completa.

IN THE PREMIUM EQUIPMENT MARKET, NOBODY GIVES SO MUCH FOR SO LITTLE

For us, our market is the world, but we must not forget that GH’s plans for international implementation are strategic.

José Antonio Astigarraga, director of the Crane Components Business Unit, offers us his unique view on the management of this core part of GH’s business.

The main challenges we face are, in this order: innovation, to make GH a leader in innovation within the PREMIUM market, adding more value to the product and maintaining a competitive price level.

Second, to offer the market a product range that is as complete and broad as possible.
We need to be able to provide global lifting solutions, from lightweight cranes and chain hoists to high capacity cable hoists.

Third, customer satisfaction: Building the loyalty of our customers and those of our distributors through a product and service that meets their demands and expectations.

Also, providing our distributors and subsidiaries, our real “travel companions”, with the tools and arguments necessary for them to develop their businesses in their respective markets. In this way, we promote a WIN-WIN situation which benefits all.

And, finally, to create a sense of belonging within the Business Unit (BU), share the objectives and assess the performance of the people who make up the unit.

The equipment that makes up the current GH range is of the very highest technological level. We can compete with multinationals with far greater resources on an equal footing and come through with flying colours.

I would like to highlight some differentiators:

Standard variable-frequency drive for lifting up to GHE17 (released soon).
Hoists with the best drive system in the market.
Bolt load cell and special lifting cables as standard.
COREBOX as standard in the very near future.

See complete interview.

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WIN-WIN TOP CUSTOMERS PROGRAM AND REGIONAL SEMINAR IN BANGKOK

Seminar in Thailand to present the technological innovations that GH Cranes incorporates into its equipment.

On 20 and 21 July GH organised a double meeting with top-level Thai customers to present the latest developments and technological innovations incorporated into our equipment. The meeting also served to give a broad overview of GH capabilities in the country and to introduce our integrated team in the joint venture we have with Peera Lohakarnlyon: LGH.

In another of the sessions, all the distributors from Southeast Asia, South Korea, New Zealand and Australia met together so that they could be provided with the same information that was given to the customers and with the aim of improving interaction by listening to their ideas and suggested areas for improvement.

The two seminars were held at the LGH premises in Chonburi and both customers and distributors could see first-hand the improvements to our new GHE17 hoist, the regenerative hoist and other technological developments that GH has incorporated into its products.

To round off, both groups were offered a tour of the production facilities where they were able to inspect the crane manufacturing process, as well as the quality standards and reliability requirements for our cranes.

The two events served to confirm the commitment of GH to this geographical area of the world and to acknowledge the presence of a great team of people willing to give the best possible service based on their proximity to customers.

It is only a small step in terms of the presence of GH in Southeast Asia, but a great leap for the stimulation of our activity in the area, which we are confident will bring its rewards.

Video «LGH: The story of a passion.»