Omar Javed is the head of GH Arabia. Co-founder of Etihad Cranes in 2012, a company that began as a GH distributor in the Gulf region, his role has been key in the integration and expansion of GH in Saudi Arabia and neighbouring countries. In this interview, he talks to us about the beginnings of his partnership with GH, the evolution of the regional market, and the future challenges and objectives for GH Arabia.
How did Etihad Cranes’ relationship with GH begin?
When Fouad and I founded Etihad Cranes, we were looking for a reliable partner with a strong technical reputation. GH impressed us from the outset with its engineering expertise and customer-focused approach. We also shared similar values, which made our partnership a natural fit.
How has GH’s presence in the region evolved thanks to this partnership?
GH Arabia has gone from being a startup to a recognised player across the Gulf region. We have built a robust service network, made progress in localisation, and established strong relationships with key industrial customers in Saudi Arabia and neighbouring countries.
What do you think has been the key to success?
GH never treated us as just a distributor, which allowed us to pursue bold initiatives locally with its total support.
What has this partnership contributed to your professional and personal development?
On a personal level, this collaboration has given me lasting friendships and the feeling of being part of a global family. Professionally, it has opened doors to continuous learning and the ability to lead complex industrial projects.
How does the crane market in Saudi Arabia differ from other markets?
Projects in Saudi Arabia are larger and more ambitious, driven by sectors such as oil, mining, and renewable energies. In addition, clients seek long-term partners that offer reliability, fast support, and innovative solutions, not just products.
How has the local team evolved since the beginning?
Our team has evolved to become a well-structured organisation, with specialised departments in engineering, after-sales, project execution, and support. We invest in continuous training, encourage cross-functional rotation, and offer clear paths for growth.
What are your aims for GH Cranes Arabia in the coming years?
We want to consolidate our position as leaders in Saudi Arabia, open new service centres, expand into neighbouring countries, and lead the transition to smart and sustainable lifting technologies. My aim is to build a resilient and future-ready organisation, with empowered local talent, strong partnerships with customers, and smooth integration with GH’s global vision.